The Born Bad Winter Collection was inspired by the true Hell Babes (all of you). Whether we let it show or not, we all have a rebellious side. Instead of giving into fears and insecurities, we’ve decided to embrace our irreverent nature.
We can be loud, ambitious, free-spirited, independent, or really anything we feel like that day, WITHOUT apologizing.
In this collection you’ll see hand-drawn graphics on oversized, vintage-washed tees and pullovers. The launch also includes all new coaches jackets and beanies; incorporating a serious ‘ready to light sh*t on fire’ vibe.